The Science of Colors

Each color has its own associations and emotions that it evokes - even effects they have on people's physical and mental health. Read below to learn a little more about each color.

Red (Passionate, Powerful, Dangerous, Important): Red gives the impression of speed and power, conveys a sense of importance or warns of danger. It has proven physiological effects, including stimulating appetite, increasing blood circulation, and raising metabolism.

Orange (Playful, Energetic, Creative): Orange is a warm and vibrant color. It has an energetic aura and is able to create a welcoming feeling for your visitors. Promotes action and attracts impulse buyers. One of the colors most disliked by both men and women.

Yellow (Cheerful, Friendly, Stimulative, Attention-seeking): Yellow can be an extremely versatile color depending on the shade. Light yellow is often associated with the sun and hence communicates positivity and warmth. Dark shades of yellow give the impression of antiquity and age. Used to grab attention, but can strain the eye so use carefully.

Green (Wealth, Health, Nature): Green reflects a sense of environmentalism and closeness to nature. It also signifies growth, and that’s why it’s often associated with a profitable business. The number 2 preferred color by both men and women.

Blue (Trust, Calm, Reliability, Peace): The color blue is often associated with calm and relaxing emotions. Blue emits feelings of inner security. That’s why you may see banks and technology businesses using the color. Number 1 preferred color by both men and women.

Purple (Luxurious, Mysterious, Romantic, Spiritual): Historically linked to royalty, purple insinuates that a product is high-end. Often used for beauty and anti-aging products. One of the colors most disliked by men.

Pink (Feminine, Innocence, Youth): Pink is most known for its associations with femininity (many people consider it as “girl’s color”). Pink is often used for romantic themes and products targeted to women and girls.

Black (Powerful, Sophisticated, Mysterious, Edgy): Black is the most powerful color of the spectrum - it attracts attention faster than other colors, including red. That’s why it’s most commonly used only for text and accents. When used as a main component in a color scheme, such as a background, black is able to create a feeling of power or luxury.

White (Purity, Health, Cleanliness, Innocent): White accents other colors around it, making it a popular choice for a secondary color. When used as a primary color, white is able to provide a “clean” feeling and focus visitor’s attention on important elements (such as contrasting call-to-action buttons).

Gray (Neutral, Formal, Sophistication, Sterility): Gray is often associated with neutrality. Color scheme with gray as a primary color, creates a feeling of formality that’s why gray is so popular in the business world. Associated with technology and futuristic products/companies. One of the colors most disliked by women.

Brown (Reliability, Dependability, Nurturing): Brown is a natural color that evokes a sense of strength and reliability, but it can also create feelings of loneliness, sadness, and isolation. It is often used as a neutral background, but can appear boring and dull. Brown was one of the three most disliked colors by both men and women.